In a world where digital marketing is increasingly the norm, bankruptcy attorneys face new challenges when attempting to establish their market presence and build trust with clients. A comprehensive marketing strategy can help.

There are two main strategies that can help bankruptcy lawyers generate quality leads: PPC campaigns and Local Service Ads (LSAs). Both can be incredibly effective in bringing in new bankruptcy clients.

Pay-Per-Click (PPC) Advertising

Bankruptcy attorneys need a steady flow of new clients to continue providing services and helping people during one of the most stressful times in their lives. A robust marketing strategy helps bankruptcy firms generate leads and increase demand for their legal services.

Attorney marketing strategies can include SEO, PPC, and webinars or workshops. To maximize the impact of these tactics, it’s important to understand your target audience and what drives them to contact a bankruptcy law firm. This deep understanding helps shape your marketing messages and content, ensuring that they resonate with your audience.

A well-implemented SEO strategy helps potential bankruptcy clients find your website when they search for information about bankruptcy as a process or as an option to resolve financial problems. It also helps establish you as an authority in the field. However, it takes time to achieve optimal results. To speed up the process, consider working with an experienced digital marketing agency.

Social media ads for bankruptcy attorneys allow you to reach a wider audience by targeting specific demographics and delivering your message at the exact moment that your audience is searching for it. A successful campaign requires strategic planning, keyword research, and consistent monitoring to see how it performs. You can also test different types of ad content and landing pages to determine what works best for your business.

Social Media Advertising

Even though bankruptcy filings dipped during the COVID-19 pandemic, the practice area still continues to remain in high demand. That’s why a strong bankruptcy attorney marketing plan is essential to ensure you have a steady pipeline of new client leads.

Social media advertising on platforms like Instagram or Facebook can be highly effective if you mostly work with individual clients while LinkedIn is more appropriate if your primary focus is on business bankruptcies. Video marketing is also a great way to get your law firm message in front of potential bankruptcy clients. Videos are highly effective in catching the attention of consumers and driving them to your website or other content, such as blog articles or video webinars. Utilizing online video editor elevates your content, captivating consumers and driving them to explore your website or engage with blog articles and video webinars.

Search Engine Optimization (SEO) should always be a part of your bankruptcy law firm marketing strategy. It’s not only a cost-effective way to improve your rankings on Google and other search engines, but it also increases the credibility of your firm as well as its visibility among prospective clients.

A lawyer SEO strategy for bankruptcy includes keyword research and website optimization so that you appear higher on results pages when someone searches “bankruptcy attorney,” or similar terms. Post-click optimization is also critical, including a mobile-friendly landing page that makes it easy for visitors to contact you directly via phone or email.

Webinars or Workshops

Bankruptcy attorneys work with clients experiencing financial difficulties, who often turn to the internet for answers. A well-executed marketing strategy will put your law firm in front of these people, answering their questions and demonstrating your value. An effective strategy will also include a series of webinars and blog posts that answer common bankruptcy-related questions, such as “How can I get started?” or “Do I qualify for bankruptcy?”

Webinars and workshops give you the opportunity to meet with potential clients in person and build rapport while answering their questions. Your webinars should avoid excessively discussing your credentials, instead focusing on the information your potential clients are looking for. The topics you cover should be presented in a clear, easily understandable manner without legal jargon. You should also offer attendees resources they can use after the seminar, and keep your marketing pitches for your firm to a minimum.

Content marketing is a powerful part of bankruptcy attorney marketing because it delivers free traffic to your website for years to come, and it helps potential clients learn more about the legal issues they face. An effective strategy will focus on creating a variety of informative blogs and articles that address common bankruptcy questions, as well as provide details about your team and their expertise. Your bankruptcy lawyer’s website should also feature a clean design and easy-to-navigate layout to help potential clients quickly find the information they need.

Referral Marketing

Over one-third of legal clients start their search online. If you want to capture their attention, your bankruptcy attorney website must clearly communicate who you serve and the types of debt that can be discharged or reduced through a successful bankruptcy filing. Moreover, it should feature client testimonials, trust badges, and case studies.

Conducting market research into the types of questions that bankruptcy attorneys answer helps you better understand what your target audience is looking for. It also enables you to identify the keywords that are most effective in reaching your potential client base. For example, your bankruptcy law firm may find it useful to include pages that examine common concerns, such as how long does a bankruptcy stay on your credit report or whether it’s possible to keep property that you own.

The bottom line is that the message your bankruptcy attorney marketing delivers should be consistent across all channels. A well-planned bankruptcy attorney advertising strategy ensures that your firm reaches the most potential clients. It also ensures that your potential clients don’t get distracted by content or advertising that is irrelevant to their needs. By taking advantage of both paid and organic channels, your bankruptcy attorney marketing can connect you with your ideal clientele. Adding a referral program to your bankruptcy attorney marketing plan helps you to capitalize on word-of-mouth.